Harding calls ‘the trickery and fakery’ of circulation figuresNovember 18, 2009
Finally someone has said it.
The editor of The Times, James Harding, yesterday stated that circulation is not the be-all-and-end-all of online newspapers. And he went on to outline a number of ways he can add value for loyal (and presumably, paying) customers.
“We think it’s good for us and good for business to stop encouraging the trickery and fakery of the ABCs. We want real sales to real customers – that’s what our advertisers want too.”
The Murdoch show – followed closely here – rumbles on.